The Mr. Clean Car Wash, a brand extension of the familiar Proctor and Gamble cleaning products found in stores since 1958, is a full-service car wash center, featuring a Comfort Lounge equipped with big screen TVs, free WiFi, and gourmet coffee. For the kids, there are Sud-Soakers to spray at the cars as they pass through the tunnel, providing good “clean” fun. The facility is green—designed to conserve resources by recycling and filtering the water that is used. The first Mr. Clean Car Wash opened in 2007, as an innovative way to expand the brand. Currently, there are centers in Georgia, Ohio, and Texas, with 20 more locations to open in Texas alone next year.
There are several brands that could conceivably extend into the service industry. Reportedly already in the works is the Tide-branded Laundromat. What if a company with a totally eco-friendly, toxin-free approach got into the game? For instance, what if Method, the innovative San Francisco-based company known for its biodegradable household cleaning products, commitment to sustainability and minimal design aesthetic, launched its own version of Merry Maids? Mr. Clean and his Sud-Soakers may have the corner on the branded carwash market, but something like “Method Maids” would completely change the philosophy and future of housekeeping.
Photo Credit: Proctor & Gamble Co.